At the ITB Berlin 2017, Malaysia will participate with a National Pavilion consisting of 35 exhibitors.
This year, the country in the heart of South East Asia will present 17 resorts & hotels, 15 tour operators and 3 tourism related service providers at the world’s leading trade fair for tourism (for a complete list of Malaysia’s exhibitors, click here)
Tourism is one of the key sectors of Malaysia’s industries. Dato’ Seri Dr. Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia: “Malaysia’s tourism industry currently ranks as the second largest foreign exchange earner after the export of manufactured goods and the sixth largest contributor to the economy, contributing a total of RM161 billion or 14.9% of our GDP in 2014. In 2014, tourism brought in RM19.4 billion of investment and contributed a total of 1.77 million jobs, i.e. 13 percent of total employment.”
The importance of the tourism sector can also be manifested by the annual number of visitors: from a mere 5.5 million tourist arrivals in 1998, the number increased to an all time high of 27.44 million visitors in 2014. However, in 2015, the number dropped slightly. As for 2016, the figures are not yet published.
To attract more visitors, a tourism program has been jointly developed by the 10 ASEAN states Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Coined “Visit ASEAN @ 50: Golden Celebration” to honor this year’s 50th anniversary of ASEAN, the campaign aims to extend the average length of stay (currently 6-7 days per tourist) and to promote visiting more than 2 ASEAN countries. The number of tourists is targeted at 121 million until the end of 2017 with revenues totalling 83 billion.
During ITB, ASEAN will put on cultural shows, March 11-12, 10:00-17:30, in rotation at the Cambodia, Indonesia, Malaysia, Philippines and Thailand pavilions in halls 26A and 26B.
Those interested in more information about Malaysia’s attractions, destinations and cultural backgrounds may visit www.malaysia.travel. The website was launched by Tourism Malaysia, the country’s National Agency under the Ministry of Tourism and Culture, at last years’ edition of ITB.
ITB Berlin from 8-12 March 2017 will highlight countries, cities and regions, tour operators, online booking portals and hotels, and many other service providers from over 180 countries.