MIHAS 2019

MIHAS WELCOMES HALAL BRANDS FROM AROUND THE WORLD TO KUALA LUMPUR IN APRIL 2019

FRIDAY, SEPTEMBER 7, 2018, KUALA LUMPUR (MATRADE): Malaysia is calling all new and established companies in the Halal industry to look to Malaysia as the center for global networking, successful business deals and knowledge enhancement for the Halal industry. MIHAS is organised by Malaysia External Trade Development Corporation (MATRADE), Malaysia’s trade promotion agency.

Dubbed the Olympics of Halal products and services, the congregation of world players at MIHAS will promote the growth of Halal beyond just Food & Beverages (F&B) sector. Other key sectors highlighted at the trade fair include Pharmaceutical, Cosmetics, Muslim friendly Tourism, Digital and e-Commerce, Logistics, and Islamic Finance.

Other than business meetings, MIHAS 2019 will offer quality networking and learning opportunities through spacious and improved experiential zones and industry-renowned fora as well as talks by experts from various Halal industries. Through these activities, exhibitors and visitors will be able to maintain their competitive edge in global standards.

New companies which are aiming to expand, will learn new experience through the increasing network.
After more than a decade, MIHAS has become a yearly awaited grand network session amongst the Halal-certified and trade-ready companies, buyers, leading brands, manufacturers, distributors and high-quality suppliers towards building positive relationships which is a key in doing business in Southeast Asia.

With the growing spending power of not only Muslims but non-Muslims too, Halal poses a great business prospect for consumers that look for high quality and reliable products or services. Sixty three per cent of the global Muslim population resides in Asia Pacific and Indonesia and Malaysia accounted for over 55% of this region’s demand in 2016.

Malaysia’s Halal industry continues to lead the Global Islamic Economy Indicator for the fifth year in a row. This follows Thomson Reuters projection in its latest State of The Global Islamic Economy Report 2017/18 forecasts that the potential size of the Muslim market will reach
USD 3.081 trillion by 2022. Total Muslim spend across lifestyle sectors already represents nearly 12 per cent of global expenditure.

In boosting the trade of Halal among world economies, MIHAS will feature a highly effective sourcing platform called International Sourcing Programme that has since 2005, recorded over USD 4.4 billion in cumulative trade for its participants.

Over the past 15 years, world companies have been looking to the exhibition to find the latest Halal product offerings and services across the Halal industry value chains.

The main participating countries at MIHAS include Indonesia, the Philippines, South Korea, Japan, China, Belgium, Iran, France, India, Palestine, Saudi Arabia, South Africa, Turkey and many more.

The trade fair has attracted 6,195 exhibitors from more than 30 countries and received over 312,406 trade visitors from around the world for the past 12 years.

MIHAS 2018 attracted close to 800 exhibitors from 32 countries, and witnessed first-time participation from Cambodia, Azerbaijan and Uzbekistan. Throughout the 4-day exhibition, MIHAS 2018 received over 21,000 visitors comprising local and international companies, associations, foreign delegation and others.

A few series of new programmes were introduced in MIHAS 2018 including seminars and conferences that were held concurrently with the exhibition. Some of these key programmes include MATRADE Trade Talk, Halal Trade Finance Conference, MyPitch@MIHAS, Symposium on Halal Gelatin Ecosystem, IMHalal Conference and Halal in Travel Conference.

The programmes were organised in partnership with organisations such as the government agencies, banking association, business chambers, trade associations, universities, media and information firm.

MIHAS began in 2004. With the synergy that comes from the 16th edition, MIHAS will return from 3 to 6 April 2019 at MITEC in Kuala Lumpur. Returning and new exhibitors as well as visitors can register in MIHAS 2019 via the website www.mihas.com.my.

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