These Boots Are Made For Walking

International Shoe Festival in Malaysia (Photo: Phalinn Ooi)

The latest designs of international shoe brands…and a collection of very old foot wear  the 7th Malaysia International Shoe Festival (MISF) 2016 had it all.

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The event was held at the Putra World Trade Centre in Kuala Lumpur from 29th April to 1st April and gathered members from the shoe industry itself and of course, shoe lovers too. The festival was officiated by Datuk Mas Ermieyati Samsudin, Deputy Minister of Tourism & Culture Malaysia, Mr Tony Ting, President of Malaysian Footwear Manufacturers Association as well as the renowned shoemaker, Datuk Jimmy Choo.

There was quite a number of participating brands. Amori, Brooks and Snowfly are amongst them. From flats to heels to sports shoes, the MISF featured them all! Visitors also had the convenience of visiting the easy-access booths that were set up during the event. Great discounts were offered, too!

In addition, a fascinating gallery of vintage shoes that dates as far as 100 years back was put on display. To balance that with what’s trending today, an international sneaker collection featuring the limited edition Air Jordan Nike shoes was also exhibited.

This event acted as a platform for many to show off their creativity too. Students from local higher learning institutions proved their crafty skills through the window displays for shoes that they built themselves.

Our homegrown designers had their share of the cake too, as MISF brought with it the opportunity for them to showcase their stylish piece of footwear.IMG_5517

Besides that, the Step Up to Colour – Shoe Makeover Competition was organized for youths aged 18-29. Participants were given a white flip flop. They have two hours on the clock to work their magic. The organizers also provided painting materials for the competition. With cash prizes, trophies and certificates up for grab, the response was overwhelming.

The Junior Master Painting Competition was also organized for children aged 3-6. Fion Poon shoes, Royale Baby shoes, trophies and certificates were on the line. It drew great interest from the young ones.

On another note, the forum, A Walking Success, with speakers consisting of Datuk Jimmy Choo, Bon Zainal and Christy Ng sure was a hit among the crowd. The story of how they built their brands to how they climbed the ladder to achieve success was indeed inspiring.

The Miss Malaysia Petite 2016 finalists also took the limelight by making their appearance with Fion Poon designer shoes. Fion Poon also conducted a workshop to make handmade handbags and keychains.

With great offers for a wide range of shoes, interactive activities for the public and informative sessions with the industry experts, the MISF 2016 was simply a fine event.

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text: Nur Afiqah
photos: Phalinn Ooi

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