The Ambiente handicraft fair in Frankfurt will open its doors on the 12th of February. The world’s most important consumer goods trade fair will boast a globally unrivalled range of products in the Dining, Giving and Living areas including quality products made in Malaysia.
A total of 14 Malaysian companies will be exhibiting this year, 11 of which are under the patronage of the Malaysian Handicraft Development Corporation (MHDC). Over the years, the agency operating under the Ministry of Tourism and Culture has taken various initiatives to ensure sustainable development of the Malaysian craft industry. Concerted commendable efforts have been given to research and development, trade promotions both domestically and internationally, craft entrepreneur development programme, skills training, and to preservation as well as to conservation of heritage crafts.
The Ambiente in Frankfurt has been an anchor in MHDC’s promotion activities for many years. “It has always been a great pleasure for MHDC to participate in Ambiente Frankfurt”, says Shazwan Abdul Rahim, MHDC’s officer in charge. “Our previous records have shown remarkable success since joining this event.”
Three of MHDC’s exhibitors have been successfully showcasing their products last year, eight more are making their debut in 2016. However, “only craft entrepreneurs able to produce quality products get the chance to participate”, explains Mr Shazwan.
Century Fiesta Enterprise is one of the debutants. The family orientated batik manufacturer has been established in 2003. Their textiles carry a modern artistic approach with traditional techniques behind each design. “90% of the manufacturing process is manual”, says Alvin Chew, a spokesman of the company. “These are hand crafted pieces and no piece is exactly the same as the other.
“Our buyers are fashion boutiques, independent boutiques, medium and high-end fashion houses. Hand drawn batik is a niche market, we don’t speak volume here, a design may take a couple of days while the intricate designs can take weeks.”
Contrary to Century Fiesta Enterprise, Salam Oriental Greetings has been participating in Ambiente since 2012. The company specialises in transforming discarded wood veneer into wall decors, bookmarks, keychains, fridge magnets, premium gifts and more. “Every intricate laser pieces of veneer is carefully hand-assembled,” says Audrey Wong Lee. “the production is machine based, normally we produce more than 1000 pieces.” Their eco-friendly recycling products range from simple business cards to filigree ornament boxes and multi layered framed decors and are being fancied not only in Malaysia but in Singapore, Japan, China, in Middle Eastern countries and Europe.
Other items from Malaysia presented by MHDC in Hall 10 Level 0 Booth C57 include pewter ware, ceramics, pearl accessories, decoration items, bamboo and fragrance products. The Ambiente will take place in Frankfurt from 12 – 16 February.