BY UWE FISCHER
Malaysia welcomes international buyers and producers of halal products at its annual “Malaysia International Halal Showcase” (MIHAS). The 4 day event will be held from 5th April to 8th April 2017 at the Kuala Lumpur Convention Centre in Kuala Lumpur, Malaysia. Inaugurated 13 years ago with the vision of making Malaysia a global halal marketplace, MIHAS has earned a reputation as the world’s largest halal trade fair.
The event showcases halal food & beverages products, non-food products such as halal pharmaceuticals and cosmetics products as well as Syariah-compliant services namely financial services, halal logistics, e-commerce and tourism. The arabic term “halal” describes products that Muslims all over the world are permitted to consume.
MIHAS 2017 will host over 550 exhibitors from over 30 countries, among them are ASEAN nations, Turkey, Brazil, South Africa, Palestine, Iran, the United Arab Emirates, China, Japan, Taiwan and South Korea. This year the number of visitors are targeted to reach 25,000 people and comprise trade visitors from local and international organisations, associations, foreign delegations and others.
Organised under the auspices of the Malaysian government, MIHAS is hosted by the Ministry of International Trade and Industry (MITI) and is organised by the Malaysia External Trade Development Corporation (MATRADE). According to MATRADE’s Chief Executive Officer Ir Dr Mohd Shahreen Zainooreen Madros, MIHAS is a key annual event for Malaysia as it has the capability to strengthen the country’s position as a global hub for Islamic economy. “Malaysia’s conducive Islamic economic landscape is exemplary to many nations, resulted in MIHAS’ strong positioning around the world. MIHAS is also testament to the Malaysian Government’s effort to promote the growth of the halal industry, not only for Malaysia but for the world, too”, Dr Mohd Shahreen said.
During MIHAS, MATRADE will be coordinating its signature business matching initiative called “International Sourcing Programme” (INSP). Around 2,200 business meetings will take place between Malaysian and the global delegations. Buyers from Germany and neighbouring countries who would like to attend the event and the business meetings may turn to MATRADE Frankfurt for more information, either per telephone (+49-69-247501510) or per email to firstname.lastname@example.org. More details on the event can also be obtained from the official website www.mihas.com.my.
Complementing MIHAS 2017 will be the inaugural Malaysia International Islamic Lifestyle Exhibition (MILE), an event organised in parallel with MIHAS to promote Islamic lifestyle sector. The MILE’s objective is to promote clusters such as modest fashion, Islamic education & literature, Islamic arts, IT & multimedia, jewellery and ornaments as well as social & community development.